Advancements in digital technology are no doubt changing the real estate industry. Few years ago, property buyers and real estate agents had to schedule visits to see what the house looked like. Then came exquisite real estate photography that showcased all aspects and angles of a property a prospective buyer is interested in. While the presence of photos eliminated the need to visit the actual property, it had its shortcomings. For example, photos could be edited to look better than the real thing. With photos, the buyer also couldn’t take virtual trips around the property instead, they had to work with whatever was presented.

Enter Matterport 3D virtual tour. With this new discovery, real estate agents have realized a new way to market their listings. Read on to find out the benefits of the Matterport 3D virtual tour for your real estate listing.

What is Matterport 3D Virtual Tour?
Matterport 3D is essentially an application that allows you to create high-quality 3D videos of any space. In the real estate industry, Matterport 3D virtual tours have transformed the way interested home buyers or tenants get to view a property before moving in.

No longer do real estate agents have to schedule trips to take interested buyers to view properties. Not only is it inconvenient but it can also be time-consuming. With Matterport 3D virtual tour buyers, sellers, real estate agents, and all other interested parties can view a property saving valuable time, increasing productivity, and improving the chances of a sale.

The Benefits of Matterport 3D Virtual Tour for your Real Estate Listing

There is something good in store for the agent, the property seller, and the interested buyer all thanks to Matterport 3D virtual tours. Here’s a closer look at how each one of these individuals stands to gain.

Benefits for the Real Estate Agent
Any real estate agent would be wrong to undermine the power of technology and its potential in the industry. If you harness this power, you’ll realize far much more productivity, popularity, and sales among other additional benefits beyond your wildest imaginations.

There’s no telling how many trips and how many people it will take for just one person to buy or rent the property in question. The truth is that real estate agents are busy people. They don’t have time to waste scheduling site visits that will probably lead nowhere.

Matterport 3D virtual tours come in to help save both you and other parties from a ton of inconvenience. Some of the benefits that stand out for the agent here include,

It shows the true aspects of the property. Here, the images are authentic and realistic. There’s no way to embellish or edit what the space looks like. What the buyer sees is what they get. In the long run, you save valuable time and avoid disappointment.

It’s a better way to showcase open houses. Most actual open houses remain so for around two hours or less. This isn’t nearly enough time to get a good look at the property assuming there are a bunch of other interested buyers viewing it a the same time. With Matterport 3D virtual tours, people can view the property for as long as they want. What’s more, the agent can add more information highlighting different aspects of the property giving viewers a better understanding.

It helps generate more leads. Professional photos are awesome for your online listing. Only problem is that they provide limiting 2D perspectives of the property. Matterport 3D tours showcase different dimensions of a property and as a result generating way more leads. You’ll get more phone inquiries, emails, and clicks from interested buyers if you use Matterport 3D tours for your listings compared to when you use photos only.

Benefits for the Seller
While Matterport products are geared more to help the buyers and real estate agents, sellers too get to tap in and somewhat gain from it. Some of the ways property sellers can benefit from using Matterport 3D virtual tours include;
It saves time. 3D tours save time for you and your client. Sellers find that they spend way too much time than is necessary to prepare their house in anticipation of a visit. Even more, they have to travel back and forth with different prospective buyers every day to show houses. With Matterport 3D you get to spend more time explaining to the client what the property entails. You save valuable time too and close on deals much faster.

It sets you apart. The real estate world is one that’s fiercely competitive. Using Matterport 3D virtual tour will place you on a pedestal and give you an upper and over your competitors. You will be able to sell your property in a more innovative hence different way that, in turn, intrigues the interested buyers. This will lead to you closing more listings and building a stronger reputation in the industry.

Benefits for the Buyer
The fact that Matterport 3D tours give an accurate reflection of all the features of a property is a positive yet irreplaceable characteristic that buyers love. The whole experience creates interest in the buyer and makes them want to buy their new home. Some of the benefits Matterport 3D tours have in store for the buyer include:

  • Gives you more information. When seeing a listing for the first time you have a ton of questions that you need answering regarding the property you’ve set your eyes on. You want to know what it looks like, how many rooms it has, what the kitchen and bathrooms look like, what kind of flooring the property has, and so on. With the visuals and added Mattertags, you will get to learn everything about a property. With all the important info at your fingertips, you’ll find it easy to decide on whether to buy the property or not.
  • Get a better picture of the surroundings. Some 3D tours not only showcase the interiors of the house, they also reveal what the exteriors of the property looks like including the neighborhood. You can see shopping centers, schools and other homes nearby. This way, as a buyer you have a better picture of what amenities are available to you and what the area you are about to move in looks like.

So in closing, most real estate agents have limited resources and a small marketing budget which they have to use to market their listings. They are forced to get creative and prioritize the use of certain products, tools, and services to increase their chances of attracting the right attention and ultimately selling their properties. The Matterport is one such tool that can help get more eyes on your listings. By offering three points of view of a property, buyers know exactly what they are signing up for, sellers get to save time and real estate agents close more deals. In the end, everyone wins.

About Freya Johannson

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